Most people don’t give much thought
to anthropomorphism, but it’s an inescapable part of all our lives. It’s in our
face all the time. Take the talking Charmin bears, for example, or the dancing Kellogg’s
Frosted Mini-Wheats. We know bears don’t talk and Mini-Wheats don’t dance, yet we
don’t scoff — we accept it. What does that say about us?
Before I go further, let me explain what
anthropomorphism is, for those who knew yesterday but clean forgot. Simply put,
anthropomorphism is the attribution of human form or characteristics to something
other than human — animals, inanimate objects, forces of nature, etc. Woody Woodpecker
and SpongeBob SquarePants come to mind.
Our exposure to anthropomorphism begins
in early childhood, in the countless books, shows, and films designed to jump-start
our imaginations. And that’s where it probably should end. That’s not to say I
don’t still find the story of “Tubby the Tuba” entertaining. You remember
Tubby, don’t you? He’s the tuba that wanted to play a melody more than anything,
instead of just oom-pah.
Some of our favorite childhood
friends were the cartoon animals that were funnier than most of the grownups we
knew. Bugs Bunny was my favorite, and of course the Disney stable is legendary.
For the most part I grew out of my fondness for anthropomorphized creatures —
except Shrek. And I confess to liking Donkey a lot.
As children we often name our stuffed
animals, which I suppose makes it more natural to have conversations with them.
I had a stuffed lamb, and for some reason I called him Bambi. Go figure. This
isn’t necessarily something we outgrow either. A woman I knew called her old VW
Beetle Bernie, and I never asked why. Today in Facebook two friends revealed
they’d named either their present or past cars, so I don’t want to forget to
pay homage to their beloved vehicles — Rosie and Priscilla.
I’m sure the creative people at
advertising agencies can’t resist — perhaps trapped in childhood themselves —
but by adulthood we should be well past the need for talking dough and moping mops
in commercials. Lately these creative types have introduced anthropomorphism to
pharmaceutical ads, which won’t motivate me to ask my doctor for any drug. In
one commercial I saw this morning, a woman was going about her daily routine as
her bladder tagged along, gripping her hand and dragging her off toward
restrooms in much the same way a spoiled child might tug Mom toward the toy
department. How appealing — especially when the bladder, looking pitiful, sat
next to her at a table as she ate lunch with a friend. I wonder if she said to
the friend, “By the way, this is Betty, my bladder.”
My current favorites are those
Charmin bears (read “most annoying” for “favorites”). I hope parents take the
time to explain to their kids that bears don’t really have bungalows with full
bathrooms, that they, um … well, you know.