Not long ago
I heard a report about how product placement fees helped pay for the latest Superman
movie, and I’m thinking “How can I get a piece of that action?” When you think about
it, in real life we’re surrounded by stuff with brand names. It always bugged me
when a character drank a beer from a can adorned with a red-and-white design, but
you couldn’t see the name. C’mon — it’s a Bud, so why shouldn’t Anheuser Busch pay
a little to have one of their fine beers to be shown? It could always be Miller,
another fine beer. And why not have characters get pancakes at an IHOP or make
calls on an iPhone? After all, IHOP makes good pancakes and the iPhone is very
popular. And nothing is crazier than showing a retail store that looks a lot like
Walmart but has a name like Shop-Mart.
I know after
I leave the house to go to Ingles (a great supermarket) in my 2001 Honda Civic (which
I love, by the way), along the way I will see some familiar logos — Dollar General,
for instance, since my town isn’t big enough to have a Walmart, and BP, which is
good gas but a bit more expensive than the generic gas I usually get. Sadly, generic
gas doesn’t have a budget for product placement, and I don’t know who to call about
it.
Hmm. I see that
I’ve placed a number of product names in this column, which has to mean that before
long the man from the US Postal Service (a great mail delivery service) will be
dropping a few checks in my mailbox. I’m looking forward to it. I will endorse them
with my Paper Mate gel pen before depositing them in Fifth Third.
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